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Title: HOW CONSUMERS PICK A HOTEL
STRATEGIC SEGMENTATION AND TARGET MARKETING
By: William Winston, Dennis J. Cahill
Format: Electronic book text

List price: £35.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1136374590
ISBN 13: 9781136374593
Publisher: TAYLOR & FRANCIS EBOOKS
Pub. date: 27 May, 2008
Pages: 180
Synopsis: Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you'll be prepared to offer services that meet the public's demands, and you'll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question.You will quickly grasp the various methods of segmentation, and the book's "real-life" segmentation schemes will teach you how to apply them in day-to-day business. As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You'll turn to it again and again for guidance and practical, easy suggestions!
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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ALIGNMENT
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CASES AND SELECT READINGS IN HEALTH CARE MARKETING (HB)
CHURCH AND MINISTRY STRATEGIC PLANNING
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CONSUMER SATISFACTION IN MEDICAL PRACTICE (HB)
CONTEMPORARY SALES FORCE MANAGEMENT
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DEFECTIVE BOSSES
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DEFINING YOUR MARKET (HB)
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EMPLOYEE ASSISTANCE PROGRAMS IN MANAGED CARE
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EMPLOYEE ASSISTANCE PROGRAMS IN MANAGED CARE (HB)
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ENVIRONMENTAL MARKETING
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FUNDAMENTALS OF LEISURE BUSINESS SUCCESS (HB)
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HOW CONSUMERS PICK A HOTEL
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HOW TO WRITE A MARKETING PLAN FOR HEALTH CARE ORGANIZATIONS
HOW TO WRITE A MARKETING PLAN FOR HEALTH CARE ORGANIZATIONS
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INTERNAL MARKETING
INTERNAL MARKETING
INTERNAL MARKETING
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LIFESTYLE MARKET SEGMENTATION
LIFESTYLE MARKET SEGMENTATION
LIFESTYLE MARKET SEGMENTATION
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MANAGING SALES PROFESSIONALS
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MARKET ANALYSIS
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MARKETING FOR ATTORNEYS AND LAW FIRMS
MARKETING FOR ATTORNEYS AND LAW FIRMS
MARKETING FOR ATTORNEYS AND LAW FIRMS
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MARKETING FOR CHURCHES AND MINISTRIES
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MARKETING FOR CPAS, ACCOUNTANTS, AND TAX PROFESSIONALS (HB)
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MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT (HB)
MARKETING RESEARCH THAT PAYS OFF
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MARKETING THE GROUP PRACTICE
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MEDICAL GROUP MANAGEMENT IN TURBULENT TIMES
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PERSUASIVE ADVERTISING FOR ENTREPRENEURS AND SMALL BUSINESS OWNERS
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PREDICTING SUCCESSFUL HOSPITAL MERGERS AND ACQUISITIONS
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