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Item Details
Title:
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LUXURY, LIES AND MARKETING
SHATTERING THE ILLUSIONS OF THE LUXURY BRAND |
By: |
Marie-Claude Sicard |
Format: |
Hardback |
List price:
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£39.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1137264683 |
ISBN 13: |
9781137264688 |
Publisher: |
PALGRAVE MACMILLAN |
Pub. date: |
11 December, 2013 |
Pages: |
190 |
Description: |
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy |
Synopsis: |
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy |
Illustrations: |
XXIII, 190 p. |
Publication: |
UK |
Imprint: |
Palgrave Macmillan |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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