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Item Details
Title: LUXURY, LIES AND MARKETING
SHATTERING THE ILLUSIONS OF THE LUXURY BRAND
By: Marie-Claude Sicard
Format: Hardback

List price: £39.99


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ISBN 10: 1137264683
ISBN 13: 9781137264688
Publisher: PALGRAVE MACMILLAN
Pub. date: 11 December, 2013
Pages: 190
Description: Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
Synopsis: Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
Illustrations: XXIII, 190 p.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
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