THE LANGUAGE OF ADVERTISING by Angela Goddard ( 9781138127975 )

Item Details

Title:

THE LANGUAGE OF ADVERTISING
WRITTEN TEXTS

By:

Angela Goddard

Format:

Hardback

List price:

£135.00

Our price:

£130.95

Discount:

3% off

You save:

£4.05

ISBN 10:

1138127973

ISBN 13:

9781138127975

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

29 September, 2015

Series:

Intertext

Pages:

144

Synopsis:

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person's Railcard * new material on internet advertising and its influence on paper texts * new material on advertising designed to be seen 'on the move' * new activities to support student-directed study * updated Further Reading sections and a list of URLs for students to visit.

Publication:

Imprint:

Routledge

Returns:

Returnable

Some other items by this author:

AQA A LEVEL ENGLISH LANGUAGE AND LITERATURE: STUDENT BOOK (PB)

AQA A LEVEL ENGLISH LANGUAGE: STUDENT BOOK (PB)

DISCOURSE: THE BASICS