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Item Details
Title: MARKETING COMMUNICATIONS
DISCOVERY, CREATION AND CONVERSATIONS
By: Chris Fill, Sarah Turnbull
Format: Paperback

List price: £49.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1292092610
ISBN 13: 9781292092614
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 23 May, 2016
Edition: 7th edition
Pages: 760
Synopsis: This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications. Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
Publication: UK
Imprint: Pearson Education Limited
Returns: Returnable
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CIM COURSEBOOK 06/07 MARKETING COMMUNICATIONS
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CIM COURSEBOOK 08/09 MARKETING COMMUNICATIONS
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CIM COURSEBOOK 08/09 MARKETING COMMUNICATIONS
CIM COURSEBOOK 08/09 MARKETING COMMUNICATIONS
CIM COURSEBOOK 08/09 MARKETING COMMUNICATIONS (HB)
CIM COURSEBOOK 08/09 MARKETING COMMUNICATIONS (PB)
CIM COURSEBOOK MARKETING COMMUNICATIONS 07/08
CIM COURSEBOOK MARKETING COMMUNICATIONS 07/08
CIM COURSEBOOK MARKETING COMMUNICATIONS 07/08
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CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
CORPORATE REPUTATION (PB)
ESSENTIALS OF MARKETING (PB)
ESSENTIALS OF MARKETING COMMUNICATIONS (PB)
FILL: MARKETING COMMUNICATIONS 9E
FUNDAMENTALS OF MARKETING (PB)
INTERNATIONAL ECONOMICS
MALTREATMENT OF PATIENTS IN NURSING HOMES
MARKETING (PB)
MARKETING (PB)
MARKETING COMMUNICATIONS
MARKETING COMMUNICATIONS
MARKETING COMMUNICATIONS
MARKETING COMMUNICATIONS
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MARKETING COMMUNICATIONS
MARKETING COMMUNICATIONS (PB)
MARKETING COMMUNICATIONS (PB)
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PAROLE IN CANADA
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PAROLE IN CANADA (HB)
PAROLE IN CANADA (PB)
PRINCIPLES OF MARKETING
SIMPLY MARKETING COMMUNICATIONS (PB)

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