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Title: THE LANGUAGE OF BREXIT
HOW BRITAIN TALKED ITS WAY OUT OF THE EUROPEAN UNION
By: Steve Buckledee
Format: Paperback

List price: £22.99
Our price: £19.54
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ISBN 10: 1350047961
ISBN 13: 9781350047969
Availability: Usually dispatched within 1-3 weeks.
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Publisher: BLOOMSBURY PUBLISHING PLC
Pub. date: 8 February, 2018
Edition: HPOD
Pages: 224
Synopsis: Investigating the 2016 EU Referendum in the UK, The Language of Brexit explores the ways in which `Brexit' campaigners utilised language more persuasively than their `Remain' counterparts. Drawing parallels with effective political discourse used worldwide, this book highlights the language of a new style of political campaigning. Concentrating on the highly successful and emotive linguistic strategies employed by the Brexit campaigners against the comparatively lacklustre Remain camp, Buckledee makes a case for the contribution of language towards the narrow 52-48% Brexit victory. Using primary examples, what emerges is how urging people to have the courage to make a bid for freedom naturally invokes more grandiloquent language, powerful metaphors and rousing partisan tone than a campaign which, on balance, argues that it's best to simply stick with the status quo.Examining the huge amount of discourse generated before, during and since the June 2016 EU Referendum, The Language of Brexit looks into the role language played in the democratic process and the influence and impact it had on electors, leading to an unexpected result and uncertain future.
Publication: UK
Imprint: Bloomsbury Academic
Returns: Returnable
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