MARKETING MYOPIA by Theordore Levitt ( 9781422126011 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

MARKETING MYOPIA

By:

Theordore Levitt

Format:

Paperback

List price:

£8.99

Our price:

£7.64

Discount:

15% off

You save:

£1.35

ISBN 10:

1422126013

ISBN 13:

9781422126011

Availability:

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Stock:

Currently 0 available

Publisher:

HARVARD BUSINESS REVIEW PRESS

Pub. date:

1 June, 2008

Series:

Harvard Business Review Classics

Pages:

104

Description:

Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.

Synopsis:

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

Publication:

Imprint:

Harvard Business Review Press

Returns:

Returnable

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