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Item Details
| Title:
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FOCUSING ON YOUR CUSTOMER
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| By: |
Harvard Business School Press |
| Format: |
Paperback |
| List price:
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£10.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1422129756 |
| ISBN 13: |
9781422129753 |
| Publisher: |
HARVARD BUSINESS REVIEW PRESS |
| Pub. date: |
1 November, 2010 |
| Series: |
Harvard Pocket Mentor |
| Pages: |
112 |
| Description: |
Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. This book teaches you how to understand the service-profit chain and the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability. |
| Synopsis: |
Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to: - Understand the service-profit chain - Leverage the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability - Build and refine a process for delivering extraordinary value to your customers |
| Publication: |
US |
| Imprint: |
Harvard Business Review Press |
| Returns: |
Non-returnable |
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