Title:
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HARVARD BUSINESS REVIEW ON INCREASING CUSTOMER LOYALTY
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By: |
Harvard Business Review |
Format: |
Paperback |
List price:
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£15.99 |
Our price: |
£13.59 |
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£2.40 |
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ISBN 10: |
1422162524 |
ISBN 13: |
9781422162521 |
Availability: |
Reprinting. This item may be subject to delays or cancellation.
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Currently 0 available |
Publisher: |
HARVARD BUSINESS REVIEW PRESS |
Pub. date: |
1 April, 2011 |
Pages: |
240 |
Description: |
How do you keep your customers coming back - and get them to bring others? This collection of HBR articles helps you: turn angry customers into loyal advocates; get more people to recommend you; boost customer satisfaction by satisfying your employees; and, focus on profitable customers - whether they're loyal or not. |
Synopsis: |
How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making yourcustomers loyal and profitable--but don't have time to findthem--this book is for you. Here are nine inspiring and usefulperspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to recommend you- Boost customer satisfaction by satisfying your employees- Focus on profitable customers--whether they're loyal or not- Invest in the right CRM technology for your business- Mine customer data for more effective marketing- Increase your customers' lifetime value |
Publication: |
US |
Imprint: |
Harvard Business Review Press |
Returns: |
Returnable |