Title:
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HARVARD BUSINESS REVIEW ON THRIVING IN EMERGING MARKETS
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By: |
Harvard Business Review |
Format: |
Paperback |
List price:
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£15.99 |
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ISBN 10: |
142216263X |
ISBN 13: |
9781422162637 |
Publisher: |
HARVARD BUSINESS REVIEW PRESS |
Pub. date: |
31 May, 2011 |
Pages: |
272 |
Description: |
Offers the best practices and ideas for gaining market share in developing economies. This collection of "HBR" articles can help you: manage risk in unstable environments; ward off political threats to your business; customize your business model for emerging markets; and tailor your strategy to capitalize on countries' strengths. |
Synopsis: |
Beat local companies at their game.If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Manage risk in unstable environments- Ward off political threats to your business- Customize your business model for emerging markets- Tailor your strategy to capitalize on countries' strengths- Gain ground on emerging giants- Compete in China's new high-tech market- Win the war for talent in developing economies- Serve the bottom of the pyramid profitably |
Publication: |
US |
Imprint: |
Harvard Business Review Press |
Returns: |
Returnable |