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Item Details
Title: TOTAL COMPETITION
LESSONS IN STRATEGY FROM FORMULA ONE
By: Ross Brawn, Adam Parr
Format: Paperback

List price: £9.99
Our price: £7.29
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27% off
You save: £2.70
ISBN 10: 1471162389
ISBN 13: 9781471162381
Availability: Usually dispatched within 1-2 days.
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Stock: Currently 130 available
Publisher: SIMON & SCHUSTER LTD
Pub. date: 29 June, 2017
Pages: 336
Description: A definitive insight into how to achieve success in Formula One from Ross Brawn, whose cars and drivers have won 20 F1 world championships
Synopsis: Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. 'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express
Illustrations: 16pp colour plates
Publication: UK
Imprint: Simon & Schuster Ltd
Returns: Returnable
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