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Item Details
| Title:
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PLACE BRANDING
CONNECTING TOURIST EXPERIENCES TO PLACES |
| By: |
Chiara Mauri, T. C. Melewar |
| Format: |
Hardback |
| List price:
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£135.00 |
| Our price: |
£121.50 |
| Discount: |
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| You save:
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£13.50 |
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| ISBN 10: |
1472455924 |
| ISBN 13: |
9781472455925 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 January, 2018 |
| Pages: |
277 |
| Synopsis: |
Since the early 2000s, place branding has gained interest from both academics and business practitioners all over the world. The growing mobility of individuals together with the lower cost of travel has created intense competition between geographical areas. This has stimulated the creation of Destination Management Organisations (DMOs), which are extensively adapting principles and tools of brand management to places. However, place branding as a field of research is still in a state of infancy. Place Branding: Connecting Tourist Experiences to Places, edited by Chiara Mauri, TC Melewar and Charles Dennis seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. The originality of this work is the idea of focusing on the individual as a tourist who travels to experiment a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back.Individuals choose the places where they go, collect information on them, ask advice and suggestions from fellow travellers, give feedback when they come back and talk about their experiences a lot, spreading word-of-mouth of places. Readers will gain insights into branding in the context of places, enabling them to comprehend how the tourist experience can be managed as a brand, as a set of memories, associations and emotions. |
| Publication: |
UK |
| Imprint: |
Ashgate Publishing Limited |
| Returns: |
Returnable |
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