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Item Details
Title: METAPHOR AND INTERCULTURAL COMMUNICATION
By: Andreas Musolff (Editor), Fiona MacArthur (Editor), Giulio Pagani (Editor)
Format: Paperback

List price: £37.99


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ISBN 10: 1472587219
ISBN 13: 9781472587213
Publisher: BLOOMSBURY PUBLISHING PLC
Pub. date: 22 October, 2015
Pages: 248
Synopsis: Metaphor and Intercultural Communication examines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes. Its case-studies, which combine methods of cognitive metaphor theory with those of corpus-based and discourse-oriented research, cover contact linguistic and cultural contacts between Chinese, English including Translational English and Aboriginal English, Greek, Kabyle, Romanian, Russian, Serbian, and Spanish.Part I introduces readers to practical and methodological problems of the intercultural transfer of metaphor through empirical (corpus-based and experimental) studies of translators' experiences and strategies in dealing with figurative language in a variety of contexts. Part II explores the universality-relativity dimension of cross- and intercultural metaphor on the basis of empirical data from various European and non-European cultures. Part III investigates the socio-economic and political consequences of figurative language use through case studies of communication between aboriginal and mainstream cultures, in the media, in political discourse and gender-related discourses. Special attention is paid to cases of miscommunication and of deliberate re- and counter-conceptualisation of cliches from one culture into another. The results open new perspectives on some of the basic assumptions of the `classic' cognitive paradigm, e.g. regarding metaphor understanding, linguistic relativity and concept-construction.
Publication: UK
Imprint: Bloomsbury Academic
Returns: Returnable
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