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Item Details
| Title:
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MARKETING FOR CPAS, ACCOUNTANTS, AND TAX PROFESSIONALS
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| By: |
William Winston |
| Format: |
Paperback |
| List price:
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£45.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1560248734 |
| ISBN 13: |
9781560248736 |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
8 May, 1995 |
| Pages: |
387 |
| Synopsis: |
The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process * Are Accountants Responding to the Challenge of Change? * Marketing by CPA Firms: Room for Improvement? * Has the Household User Profile for Accounting Services Changed?* The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing * Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective * Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service * Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention Advertising * Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools * A Survey of the Utilization of Advertising by CPA Firms * The Changing Face of Accounting Advertising Marketing Tools and Strategies * Marketing Financial Planning Services: Highlights of a Survey of CPAs * Strategic Marketing Planning for the Development of the Small Accounting Practice * A Complete Positioning Strategy for the Professional Services Firm * Practical Approaches for Evaluating the Quality of Professional Accounting Services * An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting) |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
Haworth Press Inc |
| Returns: |
Non-returnable |
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