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Title: SEEING WHAT'S NEXT
USING THE THEORIES OF INNOVATION TO PREDICT INDUSTRY CHANGE
By: Clayton M. Christensen, Scott D. Anthony, Erik A. Roth
Format: Hardback

List price: £25.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1591391857
ISBN 13: 9781591391852
Publisher: HARVARD BUSINESS REVIEW PRESS
Pub. date: 1 September, 2004
Pages: 352
Description: When a disruptive innovation is launched, it changes the entire industry and every firm operating within it. This book argues that it is possible to predict which companies will win and which will lose in a specific situation - and provides a practical framework for doing so.
Synopsis: Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.
Publication: US
Imprint: Harvard Business Review Press
Returns: Returnable
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