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Item Details
Title: TRUST ME, I'M LYING
By: Ryan Holiday
Format: Hardback

List price: £19.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 159184553X
ISBN 13: 9781591845539
Publisher: PENGUIN PUTNAM INC
Pub. date: 28 March, 2013
Pages: 288
Description: You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator.
Synopsis: You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture...: blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda; bloggers are slaves to money, technology, and deadlines; manipulators wield these levers to shape everything you read, see and watch-online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
US Grade: Twelfth Grade and over
Illustrations: black & white illustrations
Publication: US
Imprint: Portfolio
Returns: Returnable
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