pickabook books with huge discounts for everyone pickabook books with huge discounts for everyone
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: HBR'S 10 MUST READS ON STRATEGIC MARKETING (WITH FEATURED ARTICLE "MARKETING MYOPIA," BY THEODORE LEVITT)
By: Harvard Business Review, Clayton M. Christensen, Theordore Levitt
Format: Hardback

List price: £42.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1633694577
ISBN 13: 9781633694576
Publisher: HARVARD BUSINESS REVIEW PRESS
Pub. date: 2 April, 2013
Series: HBR's 10 Must Reads
Description: Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
Synopsis: Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:Figure out what business you're really inCreate products that perform the jobs people need to get doneGet a bird's-eye view of your brand's strengths and weaknessesTap a market that's larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing
Publication: US
Imprint: Harvard Business Review Press
Returns: Non-returnable
Some other items by this author:
"HARVARD BUSINESS REVIEW" ON EFFECTIVE COMMUNICATION (PB)
AUTHENTIC LEADERSHIP (HBR EMOTIONAL INTELLIGENCE SERIES) (PB)
BLENDED
BLENDED
BLENDED (HB)
BLENDED (PB)
COMPETING AGAINST LUCK
COMPETING AGAINST LUCK (HB)
CREATING BUSINESS PLANS (HBR 20-MINUTE MANAGER SERIES) (PB)
DELEGATING WORK (HBR 20-MINUTE MANAGER SERIES) (PB)
DIFFICULT CONVERSATIONS (HBR 20-MINUTE MANAGER SERIES) (PB)
DISRUPTING CLASS (HB)
DISRUPTING CLASS: HOW DISRUPTIVE INNOVATION WILL CHANGE THE WAY THE WORLD LEARNS (HB)
DISRUPTING CLASS: HOW DISRUPTIVE INNOVATION WILL CHANGE THE WAY THE WORLD LEARNS (PB)
EMPATHY (HBR EMOTIONAL INTELLIGENCE SERIES) (HB)
EMPATHY (HBR EMOTIONAL INTELLIGENCE SERIES) (PB)
EXECUTING STRATEGY (PB)
FAST INNOVATION: ACHIEVING SUPERIOR DIFFERENTIATION, SPEED TO MARKET, AND INCREASED PROFITABILITY (HB)
FIELD GUIDE TO STRATEGY (HB)
FINANCE BASICS (HBR 20-MINUTE MANAGER SERIES) (PB)
GETTING WORK DONE (HBR 20-MINUTE MANAGER SERIES) (PB)
GIVE RESPONSIBILITY FOR DISRUPTIVE TECHNOLOGIES TO ORGANIZATIONS WHOSE CUSTOMERS NEED THEM (PB)
GIVING EFFECTIVE FEEDBACK (HBR 20-MINUTE MANAGER SERIES) (PB)
HAPPINESS (HBR EMOTIONAL INTELLIGENCE SERIES) (HB)
HAPPINESS (HBR EMOTIONAL INTELLIGENCE SERIES) (PB)
HARVARD BUSINESS REVIEW EMOTIONAL INTELLIGENCE COLLECTION (4 BOOKS) (HBR EMOTIONAL INTELLIGENCE SERIES)
HARVARD BUSINESS REVIEW EVERYDAY EMOTIONAL INTELLIGENCE (PB)
HARVARD BUSINESS REVIEW LEADERSHIP & STRATEGY BOXED SET (5 BOOKS)
HARVARD BUSINESS REVIEW ON ADVANCING YOUR CAREER (PB)
HARVARD BUSINESS REVIEW ON ALIGNING TECHNOLOGY WITH STRATEGY (PB)
HARVARD BUSINESS REVIEW ON BUILDING BETTER TEAMS (PB)
HARVARD BUSINESS REVIEW ON FINDING & KEEPING THE BEST PEOPLE (PB)
HARVARD BUSINESS REVIEW ON FIXING HEALTHCARE FROM INSIDE & OUT (PB)
HARVARD BUSINESS REVIEW ON GREENING YOUR BUSINESS PROFITABLY (PB)
HARVARD BUSINESS REVIEW ON INCREASING CUSTOMER LOYALTY (PB)
HARVARD BUSINESS REVIEW ON MAKING SMART DECISIONS (PB)
HARVARD BUSINESS REVIEW ON MANAGING SUPPLY CHAINS (PB)
HARVARD BUSINESS REVIEW ON REBUILDING YOUR BUSINESS MODEL (PB)
HARVARD BUSINESS REVIEW ON SUCCEEDING AS AN ENTREPRENEUR (PB)
HARVARD BUSINESS REVIEW ON THRIVING IN EMERGING MARKETS (PB)
HARVARD BUSINESS REVIEW ON WINNING NEGOTIATIONS (PB)
HARVARD BUSINESS SCHOOL CORE COLLECTION (PB)
HBR 20-MINUTE MANAGER BOXED SET (10 BOOKS) (HBR 20-MINUTE MANAGER SERIES)
HBR CLASSICS BOXED SET (16 BOOKS)
HBR GUIDE TO BEING MORE PRODUCTIVE (HBR GUIDE SERIES) (PB)
HBR GUIDE TO COACHING EMPLOYEES (HBR GUIDE SERIES) (PB)
HBR GUIDE TO DELIVERING EFFECTIVE FEEDBACK (HBR GUIDE SERIES) (PB)
HBR GUIDE TO EMOTIONAL INTELLIGENCE (HBR GUIDE SERIES) (PB)
HBR GUIDE TO FINANCE BASICS FOR MANAGERS (HBR GUIDE SERIES) (PB)
HBR GUIDE TO GETTING THE MENTORING YOU NEED (HBR GUIDE SERIES) (PB)
HBR GUIDE TO GETTING THE RIGHT WORK DONE (HBR GUIDE SERIES) (PB)
HBR GUIDE TO MAKING EVERY MEETING MATTER (HBR GUIDE SERIES) (PB)
HBR GUIDE TO MANAGING STRESS AT WORK (HBR GUIDE SERIES) (PB)
HBR GUIDE TO MANAGING UP AND ACROSS (HBR GUIDE SERIES) (PB)
HBR GUIDE TO PERFORMANCE MANAGEMENT (HBR GUIDE SERIES) (PB)
HBR GUIDE TO PROJECT MANAGEMENT (HBR GUIDE SERIES) (PB)
HBR GUIDES BOXED SET (7 BOOKS) (HBR GUIDE SERIES)
HBR'? S 10 MUST READS BOXED SET WITH BONUS EMOTIONAL INTELLIGENCE (7 BOOKS)
HBR'S 10 MUST READS 2015 (HB)
HBR'S 10 MUST READS 2015 (PB)
HBR'S 10 MUST READS 2016 (HB)
HBR'S 10 MUST READS 2016 (PB)
HBR'S 10 MUST READS 2017
HBR'S 10 MUST READS 2017 (HB)
HBR'S 10 MUST READS 2017 (PB)
HBR'S 10 MUST READS 2018 (HB)
HBR'S 10 MUST READS 2018 (PB)
HBR'S 10 MUST READS FOR NEW MANAGERS (WITH BONUS ARTICLE "HOW MANAGERS BECOME LEADERS" BY MICHAEL D. WATKINS) (HBR'S 10 MUST READS) (HB)
HBR'S 10 MUST READS FOR NEW MANAGERS (WITH BONUS ARTICLE "HOW MANAGERS BECOME LEADERS" BY MICHAEL D. WATKINS) (HBR'S 10 MUST READS) (PB)
HBR'S 10 MUST READS ON CHANGE MANAGEMENT (INCLUDING FEATURED ARTICLE "LEADING CHANGE," BY JOHN P. KOTTER) (HB)
HBR'S 10 MUST READS ON CHANGE MANAGEMENT (INCLUDING FEATURED ARTICLE "LEADING CHANGE," BY JOHN P. KOTTER) (PB)
HBR'S 10 MUST READS ON COLLABORATION (WITH FEATURED ARTICLE "SOCIAL INTELLIGENCE AND THE BIOLOGY OF LEADERSHIP," BY DANIEL GOLEMAN AND RICHARD BOYATZIS) (HB)
HBR'S 10 MUST READS ON COLLABORATION (WITH FEATURED ARTICLE "SOCIAL INTELLIGENCE AND THE BIOLOGY OF LEADERSHIP," BY DANIEL GOLEMAN AND RICHARD BOYATZIS) (PB)
HBR'S 10 MUST READS ON COMMUNICATION (WITH FEATURED ARTICLE "THE NECESSARY ART OF PERSUASION," BY JAY A. CONGER) (HB)
HBR'S 10 MUST READS ON COMMUNICATION (WITH FEATURED ARTICLE "THE NECESSARY ART OF PERSUASION," BY JAY A. CONGER) (PB)
HBR'S 10 MUST READS ON EMOTIONAL INTELLIGENCE (WITH FEATURED ARTICLE "WHAT MAKES A LEADER?" BY DANIEL GOLEMAN)(HBR'S 10 MUST READS) (HB)
HBR'S 10 MUST READS ON EMOTIONAL INTELLIGENCE (WITH FEATURED ARTICLE "WHAT MAKES A LEADER?" BY DANIEL GOLEMAN)(HBR'S 10 MUST READS) (PB)
HBR'S 10 MUST READS ON INNOVATION (WITH FEATURED ARTICLE "THE DISCIPLINE OF INNOVATION," BY PETER F. DRUCKER) (HB)
HBR'S 10 MUST READS ON INNOVATION (WITH FEATURED ARTICLE "THE DISCIPLINE OF INNOVATION," BY PETER F. DRUCKER) (PB)
HBR'S 10 MUST READS ON LEADERSHIP (WITH FEATURED ARTICLE "WHAT MAKES AN EFFECTIVE EXECUTIVE," BY PETER F. DRUCKER) (HB)
HBR'S 10 MUST READS ON LEADERSHIP (WITH FEATURED ARTICLE "WHAT MAKES AN EFFECTIVE EXECUTIVE," BY PETER F. DRUCKER) (PB)
HBR'S 10 MUST READS ON MAKING SMART DECISIONS (WITH FEATURED ARTICLE "BEFORE YOU MAKE THAT BIG DECISION..." BY DANIEL KAHNEMAN, DAN LOVALLO, AND OLIVIER SIBONY) (HB)
HBR'S 10 MUST READS ON MAKING SMART DECISIONS (WITH FEATURED ARTICLE "BEFORE YOU MAKE THAT BIG DECISION..." BY DANIEL KAHNEMAN, DAN LOVALLO, AND OLIVIER SIBONY) (PB)
HBR'S 10 MUST READS ON MANAGING ACROSS CULTURES (WITH FEATURED ARTICLE "CULTURAL INTELLIGENCE" BY P. CHRISTOPHER EARLEY AND ELAINE MOSAKOWSKI) (HB)
HBR'S 10 MUST READS ON MANAGING ACROSS CULTURES (WITH FEATURED ARTICLE "CULTURAL INTELLIGENCE" BY P. CHRISTOPHER EARLEY AND ELAINE MOSAKOWSKI) (PB)
HBR'S 10 MUST READS ON MANAGING PEOPLE (WITH FEATURED ARTICLE "LEADERSHIP THAT GETS RESULTS," BY DANIEL GOLEMAN) (HB)
HBR'S 10 MUST READS ON MANAGING PEOPLE (WITH FEATURED ARTICLE "LEADERSHIP THAT GETS RESULTS," BY DANIEL GOLEMAN) (PB)
HBR'S 10 MUST READS ON MANAGING YOURSELF (WITH BONUS ARTICLE "HOW WILL YOU MEASURE YOUR LIFE?" BY CLAYTON M. CHRISTENSEN) (HB)
HBR'S 10 MUST READS ON MANAGING YOURSELF (WITH BONUS ARTICLE "HOW WILL YOU MEASURE YOUR LIFE?" BY CLAYTON M. CHRISTENSEN) (PB)
HBR'S 10 MUST READS ON SALES (WITH BONUS INTERVIEW OF ANDRIS ZOLTNERS) (HBR'S 10 MUST READS) (PB)
HBR'S 10 MUST READS ON STRATEGIC MARKETING (WITH FEATURED ARTICLE "MARKETING MYOPIA," BY THEODORE LEVITT) (PB)
HBR'S 10 MUST READS ON STRATEGY (INCLUDING FEATURED ARTICLE "WHAT IS STRATEGY?" BY MICHAEL E. PORTER) (HB)
HBR'S 10 MUST READS ON STRATEGY (INCLUDING FEATURED ARTICLE "WHAT IS STRATEGY?" BY MICHAEL E. PORTER) (PB)
HBR'S 10 MUST READS ON TEAMS (WITH FEATURED ARTICLE "THE DISCIPLINE OF TEAMS," BY JON R. KATZENBACH AND DOUGLAS K. SMITH) (HB)
HBR'S 10 MUST READS ON TEAMS (WITH FEATURED ARTICLE "THE DISCIPLINE OF TEAMS," BY JON R. KATZENBACH AND DOUGLAS K. SMITH) (PB)
HBR'S 10 MUST READS ULTIMATE BOXED SET (14 BOOKS)
HBR'S 10 MUST READS: THE ESSENTIALS (HB)
HBR'S 10 MUST READS: THE ESSENTIALS (PB)
HBR? S 10 MUST READS BIG BUSINESS IDEAS COLLECTION (2015-2017 PLUS THE ESSENTIALS) (4 BOOKS) (HBR? S 10 MUST READS)
HBR? S 10 MUST READS BOXED SET (6 BOOKS) (HBR? S 10 MUST READS)
HBR? S 10 MUST READS LEADERSHIP COLLECTION (4 BOOKS) (HBR? S 10 MUST READS)
HELP FOR THE GENERAL MANAGER (PB)
HOW I DID IT (HB)
HOW I DID IT (PB)
HOW WILL YOU MEASURE YOUR LIFE?
HOW WILL YOU MEASURE YOUR LIFE? (HARVARD BUSINESS REVIEW CLASSICS) (PB)
HOW WILL YOU MEASURE YOUR LIFE? (HB)
INFLUENCE AND PERSUASION (HBR EMOTIONAL INTELLIGENCE SERIES) (PB)
INNOVATION KILLERS (PB)
INNOVATIVE TEAMS (HBR 20-MINUTE MANAGER SERIES) (PB)
JUMPING THE S-CURVE (HB)
LEADING VIRTUAL TEAMS (HBR 20-MINUTE MANAGER SERIES) (PB)
MANAGE PEOPLE, NOT PERSONNEL (HB)
MANAGEMENT CONSULTING (PB)
MANAGEMENT TIPS (HB)
MANAGEMENT TIPS (PB)
MANAGING PROJECTS (HBR 20-MINUTE MANAGER SERIES) (PB)
MANAGING TIME (HBR 20-MINUTE MANAGER SERIES) (PB)
MANAGING UP (HBR 20-MINUTE MANAGER SERIES) (PB)
MARKETING MYOPIA (PB)
MINDFULNESS (HBR EMOTIONAL INTELLIGENCE SERIES) (PB)
NONPROFITS (PB)
PERFORMANCE REVIEWS (HBR 20-MINUTE MANAGER SERIES) (PB)
PRESENTATIONS (HBR 20-MINUTE MANAGER SERIES) (PB)
RESILIENCE (HBR EMOTIONAL INTELLIGENCE SERIES) (HB)
RESILIENCE (HBR EMOTIONAL INTELLIGENCE SERIES) (PB)
RUNNING MEETINGS (HBR 20-MINUTE MANAGER SERIES) (PB)
RUNNING VIRTUAL MEETINGS (HBR 20-MINUTE MANAGER SERIES) (PB)
SEEING WHAT'S NEXT (HB)
STATS AND CURIOSITIES (HB)
STATS AND CURIOSITIES (PB)
STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION (HB)
STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION (PB)
STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION (PB)
THE CLAYTON M. CHRISTENSEN READER (HB)
THE CLAYTON M. CHRISTENSEN READER (PB)
THE HARVARD BUSINESS REVIEW ENTREPRENEUR'S HANDBOOK (HB)
THE HARVARD BUSINESS REVIEW ENTREPRENEUR'S HANDBOOK (PB)
THE HARVARD BUSINESS REVIEW MANAGER'S HANDBOOK
THE HARVARD BUSINESS REVIEW MANAGER'S HANDBOOK
THE HARVARD BUSINESS REVIEW MANAGER'S HANDBOOK (HB)
THE HARVARD BUSINESS REVIEW MANAGER'S HANDBOOK (PB)
THE INNOVATIVE UNIVERSITY
THE INNOVATIVE UNIVERSITY
THE INNOVATIVE UNIVERSITY
THE INNOVATIVE UNIVERSITY (HB)
THE INNOVATOR'S DILEMMA (HB)
THE INNOVATOR'S DILEMMA (PB)
THE INNOVATOR'S DNA (HB)
THE INNOVATOR'S METHOD (HB)
THE INNOVATOR'S PRESCRIPTION (HB)
THE INNOVATOR'S PRESCRIPTION: A DISRUPTIVE SOLUTION FOR HEALTH CARE (PB)
THE INNOVATOR'S SOLUTION (HB)
THE INNOVATOR'S SOLUTION (HB)
THE PETER F. DRUCKER READER
THE PETER F. DRUCKER READER (HB)
THE PETER F. DRUCKER READER (PB)
THE VIRTUAL MANAGER COLLECTION (3 BOOKS) (HBR 20-MINUTE MANAGER SERIES)
VIRTUAL COLLABORATION (HBR 20-MINUTE MANAGER SERIES) (PB)
WHAT IS MARKETING? (HB)
WHAT IS MARKETING? (PB)
WHEN PEOPLE ARE YOUR PROBLEM, WHAT WILL YOU DO? (PB)
WHO YOU KNOW (HB)

TOP SELLERS IN THIS CATEGORY
Achieving a Strategic Sales Focus (Hardback)
By: Kenneth Le Meunier-FitzHugh, Tony Douglas
Oxford University Press
Our Price : £56.88
more details
The Art and Science of Marketing (Paperback)
By: Grahame R. Dowling (Editor)
Oxford University Press
Our Price : £38.05
more details
Direct and Interactive Marketing (Paperback)
By: Adrian Sargeant, Douglas C. West
Oxford University Press
Our Price : £50.34
more details
The Oxford Handbook of Strategic Sales and Sales Management (Paperback)
By: David W. Cravens (Editor), Kenneth Le Meunier-FitzHugh (Editor), Nigel F. Piercy (Editor)
Oxford University Press
Our Price : £33.95
more details
Inside Marketing (Hardback)
By: Detlev Zwick (Editor), Julien Cayla (Editor)
Oxford University Press
Our Price : £70.20
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing
 sales & marketing management


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

40% off Oxford University Press Dictionaries
Oxford School Thesaurus
By: OXFORD DICTIONARIES
An up-to-date new edition of this bestselling, comprehensive classroom classic, with new curriculum support. Focused coverage of words, synonyms and antonyms help to improve writing skills, for creative writing and non-fiction. Essential spelling, grammar and punctuation support makes it perfect for progress from primary to secondary school.
add to basket

35% Off Promotional Titles
Dog Called Grk
By: JOSH LACEY
When Tim finds an abandoned little dog outside his house, he can''t just leave him there, even though his parents hate the idea of pets in their house. It''s not long before Tim finds himself breaking into a high-security prison, flying a helicopter, and making a nail-biting race for the border - all for the love of a very special dog.
add to basket

Oxford Textbook Promotion
GCSE Religious Studies for AQA A: Christianity
By: CYNTHIA BARTLETT, MARIANNE FLEMING, PETER SMITH
This textbook offers a tried and trusted approach from a team of experienced authors to cover the study of Christianity, and thematic studies from the perspective of Christianity for the new AQA GCSE Religious Studies specification A. Assessment guidance runs throughout, offering revision checklists, practice questions and sample answer activities.
add to basket

Winner GDST Book Awad
Paper Butterflies
By: LISA HEATHFIELD
Stand By Me meets We Were Liars - a heartbreaking and stunning breakout novel for teenagers from the award-nominated author of Seed.June's life at home with her stepmother and stepsister is a dark one - and a secret one.
add to basket

Up to 35% off New Titles
Splash Day!
By: NICK SHARRATT
A fun and colourful rhyming tale from one of the UKs most beloved author-illustrators, Nick Sharratt.
add to basket

35% off Bond
Bond 11+: Verbal Reasoning: Assessment Papers
By: MALCOLM THOMAS, BOND
Bond Verbal Reasoning Assessment Papers for 9-10 years Book 2 have been designed by Bond, the number 1 provider of 11+ practice materials. This book provides practice questions that begin to establish the core skills for success in verbal reasoning.
add to basket

New Title
Winnie-the-Pooh Goes To London
By:
"London is a very fine place," announced Pooh. When Winnie-the-Pooh ventures to London he''s most surprised to encounter a blustery bus, a wobbly bridge and huge lions But the greatest excitement of all is when he stands in front of the gates at Buckingham Palace and a very important lady comes out to meet the crowd ...
add to basket

Up to 35% off Promotional Titles
Explorer
By: KATHERINE RUNDELL
Winner of the Costa Children's Book Award, Winner of the London Book Fair Children's Travel Book of the Year From his seat in the tiny aeroplane, Fred watches as the mysteries of the Amazon jungle pass by below him. He has always dreamed of becoming an explorer, of making history and of reading his name amongst the lists of great discoveries. If only he could land and look about him. As the plane crashes into the canopy, Fred is suddenly left without a choice. He and the three other children may be alive, but the jungle is a vast, untamed place. With no hope of rescue, the chance of getting home feels impossibly small. Except, it seems, someone has been there before them
add to basket

New Title
Football School Season 2: Where Football Explains the World
By: SPIKE GERRELL
The second book in the groundbreaking new series from two bestselling writers that teaches you about the world through football. This book is packed with awesome true stories, real science and fascinating facts and will make you laugh loads - and it's all about football. What is a vomitory? When do footballers wee? Where do goalkeepers let in chickens? When did women start playing football? You'll find the answers to these questions and more in chapters on subjects such as biology, maths and history. Illustrated throughout with hilarious cartoons and filled with laugh-out-loud gags this is the perfect book for any boy or girl who loves football.
add to basket