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Item Details
Title: BUSINESS GURUS
By: Ian Wallis
Format: Paperback

List price: £12.99


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ISBN 10: 1780590482
ISBN 13: 9781780590486
Publisher: CRIMSON PUBLISHING
Pub. date: 20 January, 2012
Pages: 256
Description: A bitesize volume of global leaders' major business theories, Business Gurus is a no-nonsense introduction to complex leadership ideas, enabling the everyday reader to easily understand these hugely influential management ideas and how they changed the face of modern-day business.
Synopsis: Business Gurus is an essential introduction to business and leadership thinking. A must-read for anyone working in or studying business, Business Gurus explains simply and clearly the most important elements from the world's most influential leadership and management thinkers. All major gurus, both past and present, are featured including: Michael Porter, Tom Peters, Peter Drucker, Michael Gerber, Peter Senge, Jim Collins, Ken Blanchard, Charles Handy, Richard Koch, John Kotter, Richardo Semler, Stephen Covey, Seth Godin and many more. For each of these Gurus, the book explains their background, the main theories for which they are known, the context for these theories, and how they compare to other business thinking. Crucially the book also looks at how each theory works in practise.
Publication: UK
Imprint: Crimson Publishing
Returns: Returnable
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