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Item Details
| Title:
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THE GAME CHANGER
HOW EVERY LEADER CAN DRIVE EVERYDAY INNOVATION |
| By: |
A. G. Lafley, Ram Charan |
| Format: |
Electronic book text |
| List price:
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£15.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1847651364 |
| ISBN 13: |
9781847651365 |
| Publisher: |
PROFILE BOOKS LTD |
| Pub. date: |
3 September, 2010 |
| Pages: |
351 |
| Translated from: |
English |
| Synopsis: |
It is by making innovation an intimate, intentional part of the business that A. G. Lafley - the Jack Welch of the 21st century - has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world. On the brink of collapse when he joined in 2000, it became a model for growth and innovation. In this inspiring and practical book Lafley explains how making innovation more than just a stand-alone activity enabled him to turn around growth, productivity and the bottom line. As this book shows, innovation can become a reliable and repeatable game-changer for any business in all areas of the organisation, from the CEO's desk to the everyday activities of each employee. By using new insights and easy-to-relate-to stories from P&G and other companies - describing, for example, the best way to brainstorm, and the "innovation portfolio" - this book is destined to become as influential as Good to Great and as Charan's own bestseller, Execution. |
| Publication: |
UK |
| Imprint: |
Profile Books Ltd |
| Returns: |
Non-returnable |
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