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Item Details
Title: DRIVE
THE SURPRISING TRUTH ABOUT WHAT MOTIVATES US
By: Daniel H. Pink
Format: Electronic book text

List price: £9.49


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ISBN 10: 1847678882
ISBN 13: 9781847678881
Publisher: CANONGATE BOOKS LTD
Pub. date: 20 January, 2010
Edition: Main
Pages: 256
Description: An important new ideas book about motivation from an influential and bestselling author
Synopsis: Forget everything you thought you knew about how to motivate people - at work, at school, at home. It's wrong. As Daniel H. Pink explains in his new and paradigm-shattering book Drive: The Surprising Truth About What Motivates Us, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does - and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
Publication: UK
Imprint: Canongate Books Ltd
Returns: Non-returnable
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