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Item Details
Title: SWITCH
HOW TO CHANGE THINGS WHEN CHANGE IS HARD
By: Chip Heath, Dan Heath
Format: Paperback

List price: £10.99
Our price: £8.02
Discount:
27% off
You save: £2.97
ISBN 10: 1847940323
ISBN 13: 9781847940322
Availability: Usually dispatched within 1-2 days.
 Delivery rates
Stock: Currently 103 available
Publisher: CORNERSTONE
Pub. date: 1 March, 2011
Pages: 320
Description: We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
Synopsis: We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
Publication: UK
Imprint: Random House Business Books
Returns: Returnable
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