 |
|
|
Item Details
| Title:
|
HOW TO WIN CAMPAIGNS
COMMUNICATIONS FOR CHANGE |
| By: |
Chris Rose |
| Format: |
Paperback |
| List price:
|
£32.99 |
| Our price: |
£29.69 |
| Discount: |
|
| You save:
|
£3.30 |
|
|
|
|
|
| ISBN 10: |
1849711143 |
| ISBN 13: |
9781849711142 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
|
| Stock: |
Currently 7 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
29 September, 2010 |
| Edition: |
2nd Revised edition |
| Pages: |
400 |
| Description: |
A guide for creating and running successful campaigns. Suitable for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. |
| Synopsis: |
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers. |
| Illustrations: |
Photographs, figures, tables, graphs, boxes, index |
| Publication: |
UK |
| Imprint: |
Earthscan Ltd |
| Returns: |
Returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|