| Title:
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THE E-COMMERCE POCKETBOOK
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| By: |
Will Rowan, Phil Hailstone (Illus) |
| Format: |
Hardback |
| List price:
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£7.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1903776465 |
| ISBN 13: |
9781903776469 |
| Publisher: |
MANAGEMENT POCKETBOOKS |
| Pub. date: |
1 January, 2006 |
| Edition: |
2nd Revised edition |
| Series: |
Management Pocketbooks S. |
| Pages: |
128 |
| Description: |
Presented in a pocketbook format, this title show how you can plan for working online, who should be involved, time, cost and quality issues, resources required and how to calculate cost and benefits. It also gives an introduction to setting up, managing and promoting an e-commerce channel. |
| Synopsis: |
The pocketbook sets out how to plan for working online, who should be involved, time, cost and quality issues, resources required and how to calculate cost and benefits. The first chapter defines e-commerce, citing seven things to know and eight things to do. The five business benefits of e-commerce are then explored, followed by details of how being online has dramatically affected businesses, especially with regard to the customer. In subsequent and separate chapters, the author then explains how to promote a company online, how to manage search engines to raise visibility and how to create trust online through appropriate security and data protection. The concluding chapter lists eight steps to plan successful e-commerce. Each chapter ends with a useful action plan. |
| Illustrations: |
20+ illustrations |
| Publication: |
UK |
| Imprint: |
Management Pocketbooks |
| Returns: |
Non-returnable |