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Item Details
Title:
CONFESSIONS OF AN ADVERTISING MAN
By:
David Ogilvy
Format:
Paperback
List price:
£14.99
Our price:
£10.94
Discount:
27
% off
You save:
£4.05
ISBN 10:
190491537X
ISBN 13:
9781904915379
Availability:
Usually dispatched within 1-2 days.
Delivery rates
Stock:
Currently
220
available
Publisher:
SOUTHBANK PUBLISHING
Pub. date:
1 September, 2011
Pages:
194
Synopsis:
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. Regarded as the father of modern advertising David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else". Ogilvy was an expert in management. If you aspire to be a good manager in any kind of business then this is a must read. His views are timeless and form a blueprint for good practice in business. Confessions of an Advertising Man is the standard introduction to advertising, written in the bracingly robust style that has become the Ogilvy hallmark.
Publication:
UK
Imprint:
Southbank Publishing
Returns:
Returnable
Some other items by this author:
A CATALOGUE OF SEVERAL LIBRARIES OF BOOK (PB)
A GENERAL ITINERARY OF ENGLAND AND WALES (HB)
A GENERAL ITINERARY OF ENGLAND AND WALES (PB)
A GENERAL ITINERARY OF ENGLAND AND WALES, WITH PART OF SCOTLAND, CONTAINING ALL THE DIRECT AND PRINCIPAL CROSS ROADS
A GENERAL ITINERARY OF ENGLAND AND WALES, WITH PART OF SCOTLAND, CONTAINING ALL THE DIRECT AND PRINCIPAL CROSS ROADS (HB)
A GENERAL ITINERARY OF ENGLAND AND WALES, WITH PART OF SCOTLAND, ETC. [WITH A MAP.] COLL. 594.
AN AUTOBIOGRAPHY (HB)
CATALOGUE OF SEVERAL LIBRARIES OF BOOKS, COMPREHENDING A CAPITAL VARIETY IN ALL LANGUAGES, ARTS AND SCIENCES. ... THEY WILL BEGIN SELLING ... ON MONDAY, FEBRUARY, 9, 1784, BY DAVID OGILVY, (HB)
CONFESSIONS OF AN ADVERTISING MAN (PB)
GENERAL ITINERARY OF ENGLAND AND WALES, WITH PART OF SCOTLAND, CONTAINING ALL THE DIRECT AND PRINCIPAL CROSS ROADS
HISTORICAL SKETCH OF THE FREE CHURCH OF (PB)
HISTORICAL SKETCH OF THE FREE CHURCH OF SCOTLAND IN THE PARISH OF DALZIEL FROM THE DISRUPTION IN 184
HISTORICAL SKETCH OF THE FREE CHURCH OF SCOTLAND IN THE PARISH OF DALZIEL FROM THE DISRUPTION IN 184 (HB)
HISTORICAL SKETCH OF THE FREE CHURCH OF SCOTLAND IN THE PARISH OF DALZIEL FROM THE DISRUPTION IN 184 - SCHOLAR'S CHOICE EDITION
OGILVY ON ADVERTISING
OGILVY ON ADVERTISING (PB)
THE DE HAVILLAND MOSQUITO
THE DE HAVILLAND MOSQUITO (PB)
THE UNPUBLISHED DAVID OGILVY
THE UNPUBLISHED DAVID OGILVY (PB)
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