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Item Details
Title: MEDIA RESEARCH
TECHNOLOGY, ART AND COMMUNICATION
By: Marshall McLuhan, Michel Moos (Editor)
Format: Hardback

List price: £130.00
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ISBN 10: 9057010917
ISBN 13: 9789057010910
Availability: Reprinting. This item may be subject to delays or cancellation.
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Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 November, 1997
Series: Critical Voices in Art, Theory and Culture
Pages: 194
Description: McLuhan's essays collected here describe the processes in which the new electronic media produce a synthesis of time and space and also shows how they reinvigorate/reinvent communications by transforming the realm of the senses and that of language.
Synopsis: Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social dimensions of communication technology are The Gutenberg Galaxy (1962); Understanding Media: the Extensions of Man (1964); and The Medium Is the Massage: An Inventory of Effects (1967). Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts McLuhan's thoughts with those of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves.The concept "the medium is the message" is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press. Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.
Illustrations: illustrations, (some colour )
Publication: UK
Imprint: Routledge
Returns: Returnable
Some other items by this author:
COUNTERBLAST (HB)
DIE MECHANISCHE BRAUT VOLKSKULTUR DES INDUSTRIELLEN MENSCHEN (HB)
ESSENTIAL MCLUHAN (HB)
ESSENTIAL MCLUHAN (PB)
FORWARD THROUGH THE REARVIEW MIRROR (PB)
FROM CLICHE TO ARCHETYPE (HB)
LAWS OF MEDIA (PB)
MCLUHAN - BOOK OF PROBES; PB (PB)
MCLUHAN - COUNTERBLAST 1954 (FACSIMILE) (HB)
MCLUHAN - UNBOUND (PB)
MECHANICAL BRIDE (PB)
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MEDIA RESEARCH
MEDIA RESEARCH
MEDIA RESEARCH
MEDIA RESEARCH (PB)
MEDIUM & THE LIGHT THE (PB)
MEDIUM AND THE LIGHT: REFLECTIONS ON RELIGION (PB)
MEDIUM IS THE MASSAGE (HB)
ON THE NATURE OF MEDIA (HB)
THE BOOK OF PROBES (HB)
THE CLASSICAL TRIVIUM (HB)
THE CLASSICAL TRIVIUM (PB)
THE ESSENTIAL MCLUHAN (PB)
THE FUTURE OF THE LIBRARY
THE FUTURE OF THE LIBRARY
THE FUTURE OF THE LIBRARY
THE FUTURE OF THE LIBRARY (PB)
THE GLOBAL VILLAGE (HB)
THE GLOBAL VILLAGE (PB)
THE GUTENBERG GALAXY (PB)
THE GUTENBERG GALAXY (PB)
THE MARSHALL MCLUHAN MEDIA WORKBOOK (HB)
THE MEDIUM IS THE MASSAGE (PB)
THE MEDIUM IS THE MASSAGE (PB)
THEORIES OF COMMUNICATION (HB)
THEORIES OF COMMUNICATION (PB)
UNDERSTANDING ME (PB)
UNDERSTANDING MEDIA (HB)
UNDERSTANDING MEDIA (PB)
UNDERSTANDING MEDIA (PB)
WAR AND PEACE IN THE GLOBAL VILLAGE (PB)

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