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Item Details
Title: CREATIVITY AND THE BRAIN
By: Mario Tokoro (Editor), Ken Mogi (Editor)
Format: Paperback

List price: £58.00
Our price: £52.20
Discount:
10% off
You save: £5.80
ISBN 10: 9812700196
ISBN 13: 9789812700193
Availability: Reprinting. This item may be subject to delays or cancellation.
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Stock: Currently 0 available
Publisher: WORLD SCIENTIFIC PUBLISHING CO PTE LTD
Pub. date: 14 March, 2007
Pages: 160
Description: Creativity is a uniquely human ability highly prized and sought after, defining the excellence of individuals, corporations, and nations. The quick advancement of brain science has enabled us to discuss creativity in the context of science. This book is a modern primer on the science of creativity.
Synopsis: Creativity is a uniquely human ability highly prized and sought after, defining the excellence of individuals, corporations, and nations. In the modern era of global competition, the nurturing of creativity in oneself and others has become a major concern for the general public. Until recently, however, human creativity had been treated as a mysterious process of brain activity, since we had neither tools to measure precisely the brain activities nor the theories to analyze and synthesize creativity.The quick advancement of brain science these days - thanks largely to the development of various measurement tools such as EEG, EMG, and fMRI and to new attitudes which view the brain as a system - has enabled us to discuss creativity in the context of science.Written in an entertaining manner, the book is a modern primer on the science of creativity and would attract a wide audience - from those already versed in cognitive or brain sciences to the layman from the street.
Publication: Singapore
Imprint: World Scientific Publishing Co Pte Ltd
Returns: Returnable
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