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Item Details
| Title:
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STRATEGIC NEW PRODUCT DEVELOPMENT FOR THE GLOBAL ECONOMY
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| By: |
Toyohiro Kono, Leonard H. Lynn |
| Format: |
Electronic book text |
| List price:
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£82.80 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0230599389 |
| ISBN 13: |
9780230599383 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
17 January, 2007 |
| Description: |
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back. |
| Synopsis: |
New Product Development is not just about developing successful new products. It is about developing new products that will make the company successful. New products have to be strategic. They have to draw on fast changing technologies. They haven to be based on global markets, ideas and technologies. In a world of hyper competition, firms have to constantly consider how well their product mix fit their strategies for today and the future. This may mean cutting products that have been closely identified with the firm. In this book, the authors present a blend of cases, original survey research, and theory to show the principles used by successful firms from Japan, the U>S. and Europe in developing new products and pruning those that can hold a company back. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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