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Item Details
| Title:
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WINNING AT NEW PRODUCTS
CREATING VALUE THROUGH INNOVATION |
| By: |
Robert G. Cooper |
| Format: |
Paperback |
| List price:
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£22.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0465025781 |
| ISBN 13: |
9780465025787 |
| Publisher: |
INGRAM PUBLISHER SERVICES US |
| Pub. date: |
12 July, 2011 |
| Edition: |
4th edition |
| Pages: |
408 |
| Description: |
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. |
| Synopsis: |
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. |
| Publication: |
US |
| Imprint: |
Basic Books |
| Returns: |
Returnable |
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