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Item Details
| Title:
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MEDIA TRAINING 101
A GUIDE TO MEETING THE PRESS |
| By: |
Sally Stewart |
| Format: |
Hardback |
| List price:
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£26.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471271551 |
| ISBN 13: |
9780471271550 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
17 September, 2003 |
| Pages: |
256 |
| Description: |
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. |
| Synopsis: |
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect. |
| Illustrations: |
black & white illustrations |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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