MARKETING PROFESSIONAL SERVICES by PHILIP KOTLER ( 9780735201798 )

Item Details

Title:

MARKETING PROFESSIONAL SERVICES

By:

Format:

hardback

List price:	£26.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

073520179X

ISBN 13:

9780735201798

Publisher:

PEARSON PROFESSIONAL EDUCATION

Pub. date:

31 May, 2002

Edition:

2ND ED

Pages:

422

Description:

This text teaches readers how to work with the internal hurdles that stand between them and their potential markets. It takes a look at the role of marketing in any profession and covers the marketing process.

Returns:

Returnable

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