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Item Details
Title:
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NEW STRATEGIES FOR REPUTATION MANAGEMENT
GAINING CONTROL OF ISSUES, CRISES & CORPORATE SOCIAL RESPONSIBILITY |
By: |
Andrew Griffin |
Format: |
Paperback |
List price:
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£23.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0749456337 |
ISBN 13: |
9780749456337 |
Publisher: |
KOGAN PAGE LTD |
Pub. date: |
3 September, 2009 |
Pages: |
184 |
Description: |
This book explores the very important area of corporate communications and aims to delve into the most recent techniques and practices used in the public relations industry. New Strategies for Reputation Management demonstrates how our approach to crisis and issues management needs to change in light of recent terrorist threats, corporate scandals and major disasters - and it examines the different ways various countries/companies handled these threats. |
Synopsis: |
Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times. |
Publication: |
UK |
Imprint: |
Kogan Page Ltd |
Returns: |
Non-returnable |
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