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Item Details
| Title:
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BLOWING UP THE BRAND
CRITICAL PERSPECTIVES ON PROMOTIONAL CULTURE |
| By: |
Melissa Aronczyk (Editor), Devon Powers (Editor) |
| Format: |
Paperback |
| List price:
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£32.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1433108674 |
| ISBN 13: |
9781433108679 |
| Publisher: |
PETER LANG PUBLISHING INC |
| Pub. date: |
29 July, 2010 |
| Series: |
Popular Culture and Everyday Life 21 |
| Pages: |
338 |
| Description: |
Blowing Up the Brand |
| Synopsis: |
This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology. |
| Publication: |
US |
| Imprint: |
Peter Lang Publishing Inc |
| Returns: |
Returnable |
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