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Item Details
Title:
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UNDERSTANDING MEDIA USERS
FROM THEORY TO PRACTICE |
By: |
Tony Wilson |
Format: |
Electronic book text |

List price:
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£91.80 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1444304968 |
ISBN 13: |
9781444304961 |
Publisher: |
JOHN WILEY AND SONS LTD |
Pub. date: |
30 January, 2009 |
Pages: |
232 |
Synopsis: |
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the "active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholarsprovides a history of media effects' and an overview of the current analytical approaches that constitute media reception theorycharts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studiesconcludes with additional insights into the future of media reception in a global age |
Publication: |
UK |
Imprint: |
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd) |
Returns: |
Non-returnable |
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