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Item Details
| Title:
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SWITCH
HOW TO CHANGE THINGS WHEN CHANGE IS HARD |
| By: |
Chip Heath, Dan Heath |
| Format: |
Electronic book text |
| List price:
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£9.98 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1448108217 |
| ISBN 13: |
9781448108213 |
| Publisher: |
CORNERSTONE |
| Pub. date: |
1 October, 2011 |
| Pages: |
320 |
| Description: |
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This book tackles this question. It argues that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. |
| Synopsis: |
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results. |
| Publication: |
UK |
| Imprint: |
Cornerstone Digital |
| Returns: |
Non-returnable |
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