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Item Details
| Title:
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SWITCH
HOW TO CHANGE THINGS WHEN CHANGE IS HARD |
| By: |
Chip Heath, Dan Heath |
| Format: |
Paperback |
| List price:
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£10.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1847940315 |
| ISBN 13: |
9781847940315 |
| Publisher: |
CORNERSTONE |
| Pub. date: |
1 February, 2010 |
| Pages: |
320 |
| Description: |
All too often our desire to improve things is undermined by the scepticism of others and by our own caution and fear. This title delves inside the human psyche to explain why this should be so. It offers practical steps we can take to overcome our inbuilt resistance to change. |
| Synopsis: |
I want to change my boss' mind, but he won't listen. I want to change the way we operate around here, but there are too many obstacles. I want to make some changes in my life, but I'm scared they might not work out. All too often our desire to improve things is undermined by the scepticism of others and by our own caution and fear. In "Switch", best-selling authors Chip and Dan Heath delve deep inside the human psyche to explain why this should be so, but they also argue that once we understand how our minds function, there are practical steps we can take to overcome our inbuilt resistance to change. And the results can be extraordinary. |
| Publication: |
UK |
| Imprint: |
Random House Business Books |
| Returns: |
Returnable |
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