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Item Details
| Title:
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CONSUMER DRIVEN ELECTRONIC TRANSFORMATION
APPLYING NEW TECHNOLOGIES TO ENTHUSE CONSUMERS AND TRANSFORM THE SUPPLY CHAIN |
| By: |
Georgios I. Doukidis (Editor), Adam P. Vrechopoulos (Editor) |
| Format: |
Hardback |
| List price:
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£96.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3540226117 |
| ISBN 13: |
9783540226116 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
29 November, 2004 |
| Edition: |
2005 ed. |
| Pages: |
257 |
| Description: |
Focuses on the techniques and technologies for supply chain management and collaboration as well as on the relationships and the electronic transformations governing multichannel retailing. This title supports retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. |
| Synopsis: |
The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success. |
| Illustrations: |
16 Tables, black and white; X, 257 p. |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |
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