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Item Details
| Title:
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CONSUMER BEHAVIOR
BUILDING MARKETING STRATEGY |
| By: |
Del I. Hawkins, etc., Best |
| Format: |
Paperback |
| List price:
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£35.68 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071177949 |
| ISBN 13: |
9780071177948 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
30 June, 2000 |
| Edition: |
International student edition |
| Series: |
The Irwin/McGraw-Hill series in marketing |
| Pages: |
704 |
| Description: |
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic. |
| Illustrations: |
colour illustrations facsimiles (chiefly colour) |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Education (ISE Editions) |
| Returns: |
Non-returnable |
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