| Title:
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GLOBAL AND TRANSNATIONAL BUSINESS
STRATEGY AND MANAGEMENT |
| By: |
George Stonehouse, David Campbell, Jim Hamill |
| Format: |
Paperback |
| List price:
|
£53.95 |
| Our price: |
£48.56 |
| Discount: |
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£5.39 |
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| ISBN 10: |
0470851260 |
| ISBN 13: |
9780470851265 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
16 March, 2004 |
| Edition: |
2nd Revised edition |
| Pages: |
496 |
| Description: |
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. |
| Synopsis: |
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e--commerce, and the anti--globalization movement. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |