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Item Details
| Title:
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THE ART OF LOOKING SIDEWAYS
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| By: |
Alan Fletcher |
| Format: |
Mixed media product |
| List price:
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£499.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0714852228 |
| ISBN 13: |
9780714852225 |
| Publisher: |
PHAIDON PRESS LTD |
| Pub. date: |
17 July, 2001 |
| Pages: |
1064 |
| Description: |
Images, ideas, quotations, jokes, reflections, and scraps of useless information are distilled into a quirky entertaining feast for the eye and the mind. Loosely arranged in 72 "chapters", this book explores such subjects as perception, illusion, and creativity. 700 illustrations, 300 in color. |
| Synopsis: |
"The Art of Looking Sideways" is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value."The Art of Looking Sideways" is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected. |
| Illustrations: |
685 illustrations (295 colour ) |
| Publication: |
UK |
| Imprint: |
Phaidon Press Ltd |
| Returns: |
Non-returnable |
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