ON PURPOSE by Shaun Smith, Andy Milligan ( 9780749471910 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

ON PURPOSE
DELIVERING A BRANDED CUSTOMER EXPERIENCE PEOPLE LOVE

By:

Shaun Smith, Andy Milligan

Format:

Paperback

List price:

£29.99

Our price:

£24.74

Discount:

17.5% off

You save:

£5.25

ISBN 10:

0749471913

ISBN 13:

9780749471910

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

KOGAN PAGE LTD

Pub. date:

3 November, 2015

Pages:

288

Description:

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.

Synopsis:

Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels.Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including:- Altro- Barclays Bank- Best Western- citizenM- IKEA- LEGO- Liberty Global Business Services- London 2012 Olympics- Lush- Nissan- O2- Timpson- Zappos

Publication:

Imprint:

Kogan Page Ltd

Returns:

Returnable

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