| Title:
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MARKETING FINANCIAL SERVICES
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| By: |
Mike Wright, Trevor Watkins, Christine Ennew (Editor) |
| Format: |
Paperback |
| List price:
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£61.99 |
| Our price: |
£55.79 |
| Discount: |
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| You save:
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£6.20 |
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| ISBN 10: |
0750622474 |
| ISBN 13: |
9780750622479 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
20 October, 1995 |
| Edition: |
2nd Revised edition |
| Pages: |
420 |
| Description: |
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses. |
| Synopsis: |
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook. |
| Illustrations: |
black & white illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |