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Item Details
| Title:
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MARKETING OPERATIONS
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| Volume: |
2001-2002 |
| By: |
Karen Beamish |
| Format: |
Paperback |
| List price:
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£21.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0750653108 |
| ISBN 13: |
9780750653107 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
17 September, 2001 |
| Series: |
CIM Coursebook |
| Pages: |
408 |
| Description: |
A coursebook for students undertaking the Marketing Operations module of the CIM Advanced Certificate. This book covers topics such as an international perspective, e-marketing issues, relationship marketing, CRM and Knowledge Management, B2B marketing and not-for-profit marketing, and others. It includes examples and case studies. |
| Synopsis: |
"Marketing Operations 2001-2002" is a specifically tailored coursebook for students undertaking the Marketing Operations module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: a firmly international perspective; new material to cover e-marketing issues, relationship marketing, CRM and Knowledge Management, B2B marketing and not-for-profit marketing; new and up to date examples and case studies to illustrate the theory; additional text references and website references; and, preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. This is a completely new book written by Karen Beamish, officially endorsed by the CIM and approved by the CIM Chief Examiner. |
| Illustrations: |
1, black & white illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Non-returnable |
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