 |
|
|
Item Details
| Title:
|
LEISURE MARKETING
A GLOBAL PERSPECTIVE |
| By: |
Susan Horner, John Swarbrooke |
| Format: |
Paperback |
| List price:
|
£51.99 |
| Our price: |
£46.79 |
| Discount: |
|
| You save:
|
£5.20 |
|
|
|
|
|
| ISBN 10: |
075065550X |
| ISBN 13: |
9780750655507 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 December, 2004 |
| Pages: |
424 |
| Description: |
Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing. |
| Synopsis: |
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: * Disneyland Resort, Paris: The Marketing Mix * Manchester United Football Club: Marketing the Brand * The Growth of the Online Retail Travel Market * Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping * Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry. |
| Illustrations: |
black & white illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|