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Item Details
| Title:
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MARKETING YOUR LIBRARY
TIPS AND TOOLS THAT WORK |
| By: |
Carol Smallwood (Editor), Vera Gubnitskaia (Editor), Kerol Harrod (Editor) |
| Format: |
Paperback |
| List price:
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£55.00 |
| Our price: |
£49.50 |
| Discount: |
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| You save:
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£5.50 |
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| ISBN 10: |
0786465433 |
| ISBN 13: |
9780786465439 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
MCFARLAND & CO INC |
| Pub. date: |
24 February, 2012 |
| Pages: |
230 |
| Synopsis: |
Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
McFarland & Co Inc |
| Returns: |
Non-returnable |
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