| Title:
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REACHING AUDIENCES DISTRIBUTION AND PROMOTION OF ALTERNATIVE MOVING IMAGE
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| By: |
Julia Knight, Peter Thomas |
| Format: |
Paperback |
| List price:
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£23.95 |
| Our price: |
£21.56 |
| Discount: |
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| You save:
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£2.39 |
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| ISBN 10: |
1841501573 |
| ISBN 13: |
9781841501574 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
INTELLECT BOOKS |
| Pub. date: |
15 January, 2012 |
| Pages: |
265 |
| Synopsis: |
The machinery of distribution and promotion of exhibition is of fundamental importance if moving image work - from the Hollywood blockbuster to a ten-minute artist's film - is to reach its audience. It is widely recognised by those working in the film and video sector that distribution is a vital link in the chain - connecting producers to audiences - throughout the whole sector, from the commercial film industry to grass-roots community initiatives. But to those outside, that link is largely invisible. This book examines the role of distribution, especially with regard to the processes of selection and promotion, in order to explore the ways in which the distribution link plays a major role in determining the nature of our moving image culture. |
| Publication: |
UK |
| Imprint: |
Intellect Books |
| Returns: |
Non-returnable |