| Title:
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MANAGING NETWORKS IN INTERNATIONAL BUSINESS
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| By: |
Mats Forsgren, Jan Johnson |
| Format: |
Hardback |
| List price:
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£49.99 |
| Our price: |
£44.99 |
| Discount: |
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£5.00 |
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| ISBN 10: |
2881245056 |
| ISBN 13: |
9782881245053 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
14 January, 1992 |
| Series: |
International Studies in Global Change Vol. 2 |
| Pages: |
276 |
| Description: |
Intended for those interested in business, international business and marketing, this book offers a different approach to the study of international business networking: through interpretation, learning by doing, and trust and co-operation in the international business community. |
| Synopsis: |
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena. |
| Illustrations: |
black & white illustrations |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |