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Item Details
| Title:
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MANAGING MEDIA FIRMS AND INDUSTRIES
WHAT'S SO SPECIAL ABOUT MEDIA MANAGEMENT? |
| Volume: |
2016 |
| By: |
Gregory Ferrell Lowe (Editor), Charles Brown (Editor) |
| Format: |
Hardback |
| List price:
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£109.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
331908514X |
| ISBN 13: |
9783319085142 |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
20 August, 2015 |
| Edition: |
2016 ed. |
| Series: |
Media Business and Innovation |
| Pages: |
382 |
| Description: |
Managing Media Firms and Industries |
| Synopsis: |
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries. |
| Illustrations: |
16 black & white tables, biography |
| Publication: |
Switzerland |
| Imprint: |
Springer International Publishing AG |
| Returns: |
Returnable |
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