| Title:
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STREETFIGHTER MARKETING
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| By: |
Jeff Slutsky, Jay Conrad Levinson (Foreword) |
| Format: |
Hardback |
| List price:
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£18.95 |
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| ISBN 10: |
002929231X |
| ISBN 13: |
9780029292310 |
| Publisher: |
SIMON & SCHUSTER LTD |
| Pub. date: |
1 December, 1994 |
| Pages: |
253 |
| Description: |
This work offers an innovative marketing strategy that should work equally well for retailers, service firms, franchise units and stores. The streetfighter marketing techniques are focused on a business promotion in its own neighbourhood - the area that yields 80-90 per cent of its customers. |
| Synopsis: |
This work offers an innovative marketing strategy that should work equally well for retailers, service firms, franchise units and stores. The streetfighter marketing techniques are focused on a business promotion in its own neighbourhood - the area that yields 80-90 per cent of its customers. |
| Illustrations: |
10 line drawings |
| Publication: |
UK |
| Imprint: |
Simon and Schuster |
| Returns: |
Returnable |