| Title:
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MANAGING SERVICES
USING TECHNOLOGY TO CREATE VALUE |
| By: |
Mark Davis, Janelle Heinke |
| Format: |
Mixed media product |
| List price:
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£109.06 |
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| ISBN 10: |
0072858192 |
| ISBN 13: |
9780072858198 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 December, 2002 |
| Description: |
Views services from a management, as opposed to operational, perspective. This book emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. |
| Synopsis: |
"Managing Services" views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view. |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Publishing Co. |
| Returns: |
Non-returnable |