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Item Details
| Title:
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PRINCIPLES OF SERVICES MARKETING
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| By: |
Adrian Palmer |
| Format: |
Paperback |
| List price:
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£36.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0077097483 |
| ISBN 13: |
9780077097486 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 December, 2000 |
| Edition: |
3 Rev ed |
| Pages: |
360 |
| Description: |
The third edition of this well-established text provides students with an introduction to marketing to the services sector. Due to the impact of internet technology in this sector of marketing, there is expanded coverage of e-commerce developments integrated into the book. |
| Illustrations: |
illustrations, bibliography. index, glossary |
| Returns: |
Returnable |
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