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Item Details
| Title:
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WINNING STRATEGIES FOR THE NEW LATIN MARKETS
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| By: |
Fernando Robles, Francoise Simon, Jerry Haar |
| Format: |
Hardback |
| List price:
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£24.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0130617164 |
| ISBN 13: |
9780130617163 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
16 August, 2002 |
| Pages: |
400 |
| Description: |
Succeeding in Latin markets is challenging because of the dramatic changes affecting every aspect of life throughout the region. This work systematically reviews those changes and offers guidelines for effective strategies that meet the changing market needs. |
| Synopsis: |
Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure. |
| Illustrations: |
endnotes, index |
| Publication: |
US |
| Imprint: |
Financial TImes Prentice Hall |
| Returns: |
Returnable |
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